Logos
A well-designed logo is crucial because it serves as the first point of contact with the audience, establishing an immediate and lasting impression. It’s the cornerstone of a brand’s identity, instantly conveying your company's values and mission at a glance. It differentiates your brand, fosters customer loyalty, and makes a lasting impression in a crowded marketplace. A logo is more than just a graphic—it's the face of your business, communicating trust, professionalism, and the essence of your brand. It’s an investment in the long-term success and growth of your business.
The Bake Shop
at Skyline Drive Orchard
The inspiration for the logo and branding came from the look of a traditional French pâtisserie. The apple tree at the top of the logo represents the orchard where the bakery is located and reinforces the fresh produce used in their baked goods. The pattern used in the background shape of the logo, is utilized on other pieces.
Sinister Hand Guitars
Sinister Hand Guitars is a guitar-broker, based in Denver, who sources hand-crafted electric guitars from various luthiers in the United States, as well as Canada and Europe. We altered the typography to convey an evilness in the logo by using selective pointed letters. The distressed texture adds to the rock-n-roll feel of the company.
BC&B Graphics
BC&B Graphics is a commercial printer based in New Jersey. Their original logo looked like “BOB” and needed an update. We incorporated the four colors used in printing (cyan, magenta, yellow, and black) behind each element to visually represent that they’re printers.
Serac Software & Systems
Serac Software & Systems approached us to redesign their logo. The new logo conveys a clean, sophisticated, and modern look to reflect the company’s efficient logistics products and applications. The bold typeface represents the strong and stable platforms Serac provides to their customers.
Trax is a logistics app developed by Serac Software & Systems and deployed on the SAP app store. The app is used for tracking products so I incorporated a logbook to illustrate that idea.
Holy Family University
The Holy Family University logo was in desperate need of a new logo. It was outdated and needed to be more modern so we redesigned it in 2006. Shortly after that, we updated the Athletics as well. I worked closely with an illustrator to get the right amount of fierceness in the Tiger. The Blue & White Fund logo was developed for the Advancement office. It uses elements from the University logo as well as the blue rose which is given to donors.
Friends of Seger Park Playground
The Friends of Seger Park logo was developed as part of a fund-raising campaign for the playground at 10th and Lombard Streets in Philadelphia.
From Bali to Us
This Philadelphia-based importer of Indonesian, hand-crafted, artisanal crafts needed a logo to support their business. The logo mimics the types of stamps found on shipping boxes while imparting the hand-crafted feel similar to the artists’ goods she sells.
TrueSpace Organization
TrueSpace Organization is a company that helps individuals and businesses organize their assets to be more efficient. Whether it’s to simplify your life, prepping your house for sale, or another life event moment True Space makes sure that every thing is in its place.